"WHAT DRIVES THE NEW CONSUMER?
WHY IS DATA THE NEW GOLD AND ARTIFICIAL INTELLIGENCE A BLESSING?
HOW CAN YOU REDESIGN YOUR ORGANIZATION AND SUSTAINABLY ENSURE ITS RELEVANCE?
Technology continues to change the world. In order to keep evolving as a manager, you have to find inspiration in that world. You have to have the courage to read the signals, to fully dedicate yourself to the needs of the customer, to focus on opportunities and to keep experimenting. Above all, you need to connect with as large a public as possible and simultaneously address every customer individually. This is the only way to survive in an increasingly competitive future.
Managers The Day After Tomorrow reveals the vectors that drive this changing world. Combining insights from sociology, evolutionary theory and psychology, it guides you past the hypes to a new style of management. This book is a handhold for managers in a world that is no longer predictable."
Disruption can be defined as every evolution in the field of entrepreneurship that threatens to make an organization irrelevant. This book will guide you through the world that these disruptions create.
Disruption@WORK describes how disruption comes about and which paradigms make up its origins. Using readily applicable models, you will learn how to think more critically about the current position of your organization and what you can do as a leader to maximize its chances of survival, so that you can look to the future with confidence.
Managing change has become an increasingly critical capability in today's turbulent and disruptive work environment. Nevertheless, research indicates that failure rates of change initiatives remain high. Six Batteries of Change proposes a new model that helps managers to deal with this challenging topic in a more effective way, by assessing the extent to which the batteries that are needed to implement change in your organization are charged.
By setting up new frameworks and referring to numerous cases to illustrate the effectiveness of each approach, Six Batteries of Change shows managers how to develop transformation competency by creating a more energized organization, capable of dealing with faster and more complex change.
"Distributors are hard to manage.
That is what many managers believe.
They always want better prices.
They insist on exclusivity.
They do not implement your strategy.
They are too focused on other products.
They need too much support.
Getting the most out of your distributors starts with you. Improve your channel strategy and dare to challenge your distributors more. They are not only your customers. They are also an extension to your organization. Learn to manage them as such. Like the famous dog whisperer, Cesar Millan, the change does not start with the dog. It starts with the owners. And with distributors, that is you.
The Channel Whisperer is a chronologic approach to improved recruitment, management and development of your potential and current distribution channels. This manager's guide is both for the experienced and novice channel managers working in a national or international B2B environment."
Drawing enhances memorisation, understanding, talking and listening and sparks communication. It is a universal language, and can help you convey your message more clearly and engagingly - especially during meetings, while laying out ideas or simply in a brainstorming session. So why have all of us stopped drawing at a certain point in our lives?
Start to Draw is a fun and clear-cut guide to drawing and visualising your ideas in your work environment. It is an accessible, bite-size book providing insight into why drawing works, how you can have a great impact on your own (and others') professional work, and how you can end up with a more creative approach to your job.
Along with rapid growth, HRS is experiencing slow decision-making, demotivated people and a failed product release. Chris, the brand new CEO, has to save the company and make it successful again. But how do you transform an organization to become truly agile and effective?
This book introduces Sociocracy 3.0 as a practical guide towards more resilient and meaningful organizations. Sociocracy 3.0 offers a set of proven patterns to navigate complexity and collaborate more effectively, based on equivalence, collective intelligence and an adaptive organizational structure.
This is the era of the Smart Ecosystems Economy, where the companies that thrive must be ready to cope with randomness and unexpected events. In this digital world, the traditional boundaries have disappeared, paving the way for new and smarter ecosystems to develop. Companies seeking to transform into future-proof organisations would do well to understand these ecosystems, and get a grasp on how they work.
This book serves as a guide to building smart, competitive ecosystems for both small and large organisations. A timely book that cracks the code of tomorrow's business models.
The imaginative universe of Piero Fornasetti, an iconic figure of Italy's economic boom, and the creative continuity of his son Barnaba.
Piero Fornasetti started his business in the immediate postwar period, when in 1947-encouraged by Gio Ponti, who first sensed his talent-he presented ceramics at the eighth Milan Triennale. In the early 1950s, together with Ponti, he created the furnishings for the great Italian transatlantic liners, a fruitful collaboration that would give him great visibility. Piero Fornasetti quickly expanded production with furniture, furnishings and accessories, household objects, and fabrics, becoming an iconic designer in Italy as the country was reborn, rebuilt, and transformed after the war in the years of the economic boom. Some of Fornasetti's furniture-the trumeau, the desk, the chest of drawers-have fully entered the history of twentieth-century Italian design.
After Piero's death in 1988, his son Barnaba took the reins of the company, enhancing his father's incredible visual archive, relaunching the brand, and ferrying it toward international development of great prestige, with exhibitions and activities in museums around the world.
Fornasetti is a brand that is now known all over the world and is sought-after by international collectors. The imaginative universe that Fornasetti builds around its ironic objects and outside any conventions is unique and unparalleled.
This book, made in close collaboration with Barnaba Fornasetti, who has penned the foreword, traces the story of this exciting human and creative adventure.
Au Panthéon de la réclame. Survivance de l'Antiquité dans la publicité.
L'Antiquité constitue un réservoir inépuisable d'images et de clichés où la publicité puise abondamment depuis plus d'un siècle pour promouvoir des produits d'une extrême variété.
Ainsi, la pérennité monumentale des dolmens de la civilisation mégalithe sert à vanter les qualités de solidité et de résistance de divers produits (colle) ou à les ancrer dans un territoire rural de tradition bien française (fromages). La figure du Gaulois est aussi associée à la bonne chère et aux plaisirs de la vie : alcools, liqueurs, fromages et autres produits du terroir, marques de cigarettes.
Pharaons prestigieux et reines célèbres pour leur charme paraissent sur des innombrables produits de beauté (le patronyme de Cléopâtre, célèbre pour sa grâce rayonnante, son art de la séduction et son goût du luxe est surexploité). Les divinités grecques et latines, Mars, Jupiter, Mercure, Venus, Ajax, Hercule, sont bien sûr omniprésentes et figurent sur une large gamme de produits, du snack aux piles.
Cet étrange ensemble d'objets de réclame, astucieusement créé par les publicitaires et tout à fait digne d'un cabinet de curiosité, nous rappelle qu'aucun produit n'est innocent et que nos objets de consommation cristallisent les rêves et les fascinations de nos sociétés. Il nous raconte aussi une partie de l'histoire de nos goûts et de nos faiblesses.
David McMillan est un photographe canadien né en Ecosse qui a commencé sa carrière comme peintre avant de se tourner progressivement vers la photographie. Son intérêt pour les rapports entre l'environnement naturel et le bâti l'a conduit dans la Zone d'exclusion de Tchernobyl où il photographie régulièrement depuis 1994. Les processus de croissance et de dépérissement, les menaces suscitées par la technique, le caractère transitoire ou éphémère de la culture sont des motifs récurrents de son travail qui a été montré sur plusieurs continents dans des expositions personnelles ou de groupe.
Cet ouvrage de la collection "Attention: logo!" s'intéresse à l'identité visuelle du Secours populaire français. Dès 1945, l'association intervient auprès de populations démunies. En 1980, surgissent les prémisses du logotype dessiné par Grapus: un avion dont le cockpit est une main qui porte la solidarité à travers le monde. Avec la main ailée, véritable "image-emblème", Grapus propose une image sensible en écho à la vulnérabilité des personnes. Au-delà de l'histoire de cette identité visuelle se dessine le récit d'un graphisme engagé des années quatre-vingt à nos jours, avec les travaux du collectif Grapus, de Nous Travaillons Ensemble, de l'Atelier de création graphique, les photographies du Bar Floréal et de Magnum.
Pour ce volume relié, l'équipe de la revue Monocle s'intéresse à l'entrepreunariat sous tous ses aspects. Proposant à la fois des études de cas de réussites et d'échecs dans le lancement de nouvelles entreprises, le livre aborde également les questions de management et de bien-être au travail, d'espaces partagés, de recrutement et d'image de marque. Allant des petits producteurs aux GAFAM, il s'intéresse autant aux petites et moyennes entreprises qu'aux multinationales.
In the New York Times bestseller that the Washington Post called Lean In for misfits, Sophia Amoruso shares how she went from dumpster diving to founding one of the fastest-growing retailers in the world. Amoruso spent her teens hitchhiking, committing petty theft, and scrounging in dumpsters for leftover bagels. By age twenty-two she had dropped out of school, and was broke, directionless, and checking IDs in the lobby of an art school--a job shed taken for the health insurance. It was in that lobby that Sophia decided to start selling vintage clothes on eBay. Flash forward to today, and shes the founder of Nasty Gal and the founder and CEO of Girlboss. Sophia was never a typical CEO, or a typical anything, and shes written #GIRLBOSS for other girls like her: outsiders (and insiders) seeking a unique path to success, even when that path is windy as all hell and lined with naysayers. #GIRLBOSS proves that being successful isnt about where you went to college or how popular you were in high school. Its about trusting your instincts and following your gut; knowing which rules to follow and which to break; when to button up and when to let your freak flag fly. A witty and cleverly told account . . . Its this kind of honest advice, plus the humorous ups and downs of her rise in online retail, that make the book so appealing. -- Los Angeles Times Amoruso teaches the innovative and entrepreneurial among us to play to our strengths, learn from our mistakes, and know when to break a few of the traditional rules. -- Vanity Fair #GIRLBOSS is more than a book . . . #GIRLBOSS is a movement. --Lena Dunham
Counterintuitive business advice from highly-popular Inc.com writer Geoffrey James, that helps readers clear the fog and clutter from their work lives so that they can achieve real and lasting success in business.
In The Net Delusion: How Not to Liberate the World Evgeny Morozov argues that our utopian, internet-centric thinking holds devastating consequences for the future of democracy. We were promised that the internet would set us free. From the Middle East's 'twitter revolution' to Facebook activism, technology would spread democracy and bring us together as never before. We couldn't have been more wrong. In The Net Delusion Evgeny Morozov shows why internet freedom is an illusion. Not only that - in many cases the net is actually helping oppressive regimes to stifle dissent, track dissidents and keep people pacified, with companies such as Google and Amazon helping them do it. This book shows that free information doesn't mean free people - and that, right now, everyone's liberty is at stake. 'Offers a rare note of wisdom and common sense, on an issue overwhelmed by digital utopians' ;;Malcolm Gladwell 'Passionate, admirable and important' ;; Observer 'The book is a wake-up call to those who think the internet is the solution to all our problems' ;; Daily Telegraph 'A delight ... his demolition job on the embarrassments of "internet freedom" is comprehensive' ;; Independent 'A compelling rebuff ... required reading for everyone' ;; Sunday Times 'Piercing ... convincing ... timely' ;; Financial Times Evgeny Morozov is a contributing editor to Foreign Policy and runs the magazine's influential and widely-quoted 'Net Effect' blog about the Internet's impact on global politics. Morozov is currently a Yahoo! fellow at the Institute for the Study of Diplomacy at Georgetown University.
Speak up, you can become a Beyonder! <a href='http://www.e-boek.org/store/beyonders-p-192728.html'>Ook verkrijgbaar als e-boek</a> <a href='http://itunes.apple.com/be/book/beyonders/id479871726?l=nl&mt=11'>Ook verkrijgbaar in de iBookstore</a> In many organisations and countries people are desperately searching for leaders that can provide solutions to transcend the many financial, political and environmental problems that the world is facing. Sadly, such leaders are few and far between. But fortunately there is hope: Beyondership. Leaders who aspire to Beyondership possess and radiate a deep-seated vision, anchored in a clear set of values. What others see as obstacles, they welcome as challenging opportunities. They create environments that inspire passion, and persevere until their goals are reached. Even when not supported by powerful parties, they have the courage to be a minority of one and steadfastly fight for what they genuinely believe. For a Beyonder, it is not about being the best in the world, bu
In How to Have a Good Day , economist and former McKinsey partner Caroline Webb shows readers how to use recent findings from behavioral economics, psychology, and neuroscience to transform our approach to everyday working life. Advances in behavioral sciences are giving us an ever better understanding of how our brains work, why we make the choices we do, and what it takes for us to be at our best. But it has not always been easy to see how to apply these insights in the real world--until now. In How to Have a Good Day , Webb explains exactly how to apply this science to our daily tasks and routines. She translates three big scientific ideas into step-by-step guidance that shows us how to set better priorities, make our time go further, ace every interaction, be our smartest selves, strengthen our personal impact, be resilient to setbacks, and boost our energy and enjoyment. Through it all, Webb teaches us how to navigate the typical challenges of modern workplaces--from conflict with colleagues to dull meetings and overflowing inboxes--with skill and ease. Filled with stories of people who have used Webbs insights to boost their job satisfaction and performance at work, How to Have a Good Day is the book so many people wanted when they finished Nudge, Blink and Thinking Fast and Slow and were looking for practical ways to apply this fascinating science to their own lives and careers. A remarkable and much-needed book, How to Have a Good Day gives us the tools we need to have a lifetime of good days.
The Trend Forecaster's Handbook is a sharp, in-depth and highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques.
Trends are a fundamental part of our emotional, physical and psychological landscape, and by forecasting trends, or using them to anticipate what is new and next in the world, we can begin to understand what drives and motivates consumers. This in turn can help to make the difference between a product or design that sells and one that languishes on the shelf.
This 'how to' book provides design students with skills to understand and track trends and use them to inform their research, design and product development. Highly visual, the book takes us through the world of trend forecasting and consumer insight in a step-by-step way, with quotes from, interviews with and case studies of key players. Each chapter concludes with a lesson plan, or summary panel, which reviews the key issues covered and describes a course of action or a project-based activity that allows students to experience the techniques or methodologies explored.
We all have talents, but we don't always know what they are. As a result, talent is sometimes a difficult concept to grasp - but one that we need to understand if we are to make the most of our lives. Go with your Talent will help you to search for your talent and will allow you to make the right choices once you have found it. The road to self-fulfilment and authenticity means focusing wholeheartedly on the things that you are good at. Paradoxically, this seemingly 'selfish' choice will actually make you more valuable to your environment. Going with your talent acts as a kind of life insurance, helping you to maintain your desire to work and learn, even when you get older! Go with your Talent tells you how to apply these principles at the office, in school and in life in general.
