Master the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia.
Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas applied in practice. The book is organized into six broad categories:
With this pocket-size edition of Universal Principles of Architecture, discover 100 essential concepts that redefine how we shape the world.
Embark on a bold and thought-provoking journey through architectural theory and practice with this pocket-sized guide to the ideas that define-and disrupt-architecture.
The Pocket Universal Principles of Architecture distills the vast world of design into 100 foundational and visionary concepts that reveal the power, challenges, and transformative role of architecture. From timeless archetypes to speculative futures, this radical survey explores architecture at every scale and stage of the design process.
Organized into five insightful sections-Archetypes, Methods, Conditions, Relationships, and Imaginaries-each presents 20 dynamic principles that inspire new ways of thinking and building.
This pocket-size version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding in a handy, condensed take-along format.
*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*
Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.
Featured principles are as diverse as:
Authenticity
Social Responsibility
World Building
Gatekeepers
Rituals and routine
Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.
The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
Des frontons et des façades ornementales aux enseignes, panneaux publicitaires et aujourd'hui signalétique, les bâtiments et les espaces publics ont toujours cohabité avec des formes graphiques et typographiques. Ce livre en retrace toute l'histoire, de la toute fin du 19e siècle à nos jours.
